Les Cinq Filles - Dubai - Werners Media

Client:

Les Cinq Filles Dubai

Overview:

Yvonne Seier Christensen is a British-born winemaker and entrepreneur known for her distinctive champagne label, Champagne YSC, under the brand Les Cinq Filles. She has a background in viticulture and oenology, and she brings a dedication to sustainable and biodynamic wine production. Her champagnes, crafted with low or zero dosage, are celebrated for their expression of terroir and complexity. Yvonne and her team operate out of an 1879 winery in the prestigious Côte des Blancs region of France, where she upholds traditional champagne-making techniques alongside modern sustainability practices

Case:

Yvonne Seier Christensen hosted a special event at Dubai's restaurant BOCA, showcasing her premium champagne range, Les Cinq Filles. The event was hosted alongside Søren Ledet, the Head Sommelier from Copenhagen’s three Michelin-starred restaurant Geranium. Guests were treated to a sensory journey, with each Les Cinq Filles champagne thoughtfully paired with a four-course menu crafted by BOCA to enhance the unique flavor profiles of Yvonne’s champagnes.

Solution:

The event was crafted to be a visually and gastronomically immersive experience. Central to this exclusive evening was a dedicated website providing event details and booking capabilities, ensuring attendees could seamlessly reserve their place. The evening's ambiance was elevated with a large screen presentation that guided guests through the champagne selections, while handheld devices featured an interactive slideshow pairing each champagne with dishes from the four-course menu. This ensured each guest received detailed information on the wine and food pairing, enhancing their tasting experience.

A specially designed three-leaf menu card added a luxurious touch, featuring gold foil detailing that mirrored the elegance of Yvonne Seier Christensen's champagne brand. The custom menu highlighted each pairing and allowed guests to follow along with each course and champagne selection. This attention to detail in both presentation and information delivery underscored the quality and sophistication of the Les Cinq Filles brand, making the evening a memorable experience for all attendees.